Heat a pot on medium.
Add the cumin seeds and chili and dry fry for about a minute.
Add the coconut oil and let melt.
Add the chopped onion, garlic and stir-fry for about 3 minutes, until fragrant.
Add the celery and cook for about 4 more minutes.
When nice and soft, add the veggie broth and bring to a boil.
Simmer for about 5 minutes. Take out the chili.
Add half a can of coconut milk, lemon juice, avocados, cilantro, chili flakes, and broth to a food processor.
Blend until smooth and incorporated.
To serve, divide between bowls, add about 2 Tbsp saved coconut milk on each, sprinkle with additional chili flakes and rice chili crisps.
Bon appetit!